Your Institutional Gateway to Spanish Real Estate
Senior-led local execution platform delivering €75M+ transactions with institutional discipline and complete operational control.
€3B+
Transacted
40+
Years Combined Experience
100%
Co-Investment Alignment
Limited partnership capacity — Currently accepting qualified investors for Q1 2026 opportunities
Access Deal Flow
Why Leading
Investors Choose 24J
Partnering with 12+ institutional investors across 6 countries
Trusted by Sophisticated Capital
We serve institutional investors, family offices, and strategic partners who demand local expertise with international standards.

Representative transactions completed alongside leading European institutional investors (anonymized for confidentiality)
Institutional-grade partnerships across Europe and North America
The 24J Difference
No Conflicts of Interest
Independent platform with no lending, brokerage, or proprietary conflicts. Your returns are our only priority.
Senior-Led Execution
Direct access to decision-makers with 40+ years combined experience. No junior analysts managing your capital.
100% Co-Investment
We invest our own capital in every transaction. Complete alignment from day one.
Institutional + Local
International best practices meet deep Spanish market access. The best of both worlds.
Access creates opportunity. Discipline protects capital. Alignment ensures success.
The 24J Advantage
Your Local Operating Partner in Spain
24J Asset Management operates as an independent, locally-embedded execution platform serving as your dedicated on-the-ground team in Spain. We enable institutional and private investors to access premium Spanish real estate opportunities with full operational control, without the need to establish their own local infrastructure.
Our platform combines the discipline of international capital markets with deep local market knowledge, ensuring every investment benefits from both global best practices and Spanish market expertise. We don't just advise—we execute alongside you, taking responsibility for every phase of the investment lifecycle.
Total Alignment
We co-invest in every opportunity, ensuring complete alignment of interests with our partners from day one through exit.
True Independence
Conflict-free structure focused exclusively on value creation for investors, not proprietary interests or third-party commissions.
Institutional Governance
Reporting, underwriting, and risk management following international Private Equity and institutional investor standards.
Investor Protection
How We Protect Your Capital
Institutional discipline and conservative underwriting protect investor capital at every stage of the investment lifecycle.
Rigorous Due Diligence
Multi-scenario stress testing, conservative assumptions, and institutional-grade underwriting on every transaction
Structural Protections
Investor-favorable governance, reserved matters, and exit rights built into every structure
Co-Investment Alignment
We invest our own capital alongside yours in every deal - complete alignment of interests
Transparent Reporting
Monthly financial reporting, quarterly valuations, and real-time access to asset performance data
Independent Oversight
Third-party valuations, audited financials, and institutional-grade compliance frameworks

Conservative Underwriting Philosophy
We underwrite to protect capital first, optimize returns second. Every assumption is stress-tested against downside scenarios.
Market Opportunity
Why Spain? Compelling Structural Tailwinds
Spain presents a rare combination of European institutional stability with Mediterranean return dynamics. The market benefits from multiple structural demand drivers that create sustained investment opportunities across asset classes. Unlike purely cyclical markets, Spain's fundamentals are supported by long-term demographic, lifestyle, and economic trends that transcend short-term market volatility.
As a eurozone member with robust legal frameworks, liquid capital markets, and growing international appeal, Spain offers institutional investors the security of developed European markets with the growth potential typically associated with higher-risk jurisdictions.
Record Tourism Demand
Structural global demand measured in both visitor volume and spending, sustaining the need for institutional-quality hospitality assets. Spain consistently ranks among the world's top tourist destinations.
International Capital Flows
Consistent investment flows attracted by liquid markets, EU legal certainty, and stable monetary framework. Spain offers transparency and predictability for global investors.
High-Net-Worth Migration
Resilient demand driven by lifestyle appeal, remote work trends, and arrival of global professionals with significant purchasing power seeking quality of life.
ESG Value Creation
Value enhancement through sustainable repositioning, efficiency improvements, and ESG compliance, meeting institutional mandates while improving asset performance.
Investment Strategy
Target Asset Classes & Execution Models
Core Focus Areas
Our investment strategy targets asset classes where local expertise, operational excellence, and active management create significant value. We focus on sectors with strong structural demand, limited supply, and clear paths to value enhancement through repositioning, optimization, or strategic management.
Hotels & Hospitality
Premium urban and resort assets with focus on branded concepts, strategic repositioning, and selection of best-in-class operators. We target properties that benefit from Spain's structural tourism demand and can achieve premium positioning through operational improvements and capital investment.
  • Urban lifestyle hotels in gateway cities
  • Beachfront resort properties with upgrade potential
  • Boutique hotels requiring repositioning
  • Operator transitions and brand conversions
Luxury Residential
High-end residential assets in irreplaceable locations with structurally limited supply and resilient demand from international buyers. These properties benefit from Spain's lifestyle appeal and serve ultra-high-net-worth individuals seeking primary or secondary residences.
  • Waterfront villas and estates
  • Historic center penthouses and apartments
  • Gated community luxury homes
  • Development opportunities in prime locations
Mixed-Use Assets
Diversified properties with potential for rent optimization, occupancy improvement, and active management to capture growth. Mixed-use assets offer multiple value creation levers and diversified income streams across residential, commercial, and hospitality components.
  • Urban regeneration opportunities
  • Conversion and change-of-use projects
  • Portfolio optimization plays
  • Strategic lease restructuring situations
Flexible Execution Models
We adapt our approach to match investor risk-return objectives, from value-add opportunities requiring significant repositioning to core assets focused on income stability. Our platform delivers institutional execution regardless of strategy.
Value Add
Asset-level repositioning, upgrades, conversions, or change-of-use opportunities targeting higher returns with managed execution risk. Requires active capital deployment and operational transformation.
Core+
Stabilized or semi-stabilized assets with identified upside through active management, contract optimization, and selective repositioning. Balance of income and growth.
Core
Fully stabilized assets focused on capital preservation and predictable cash flows, where local knowledge and execution discipline protect and enhance value over time.
Leadership Team
Senior Management & Proven Track Record
The value proposition of 24J Asset Management is built upon the direct, hands-on experience of our founding team in managing complex projects across capital markets, real estate, and institutional investment vehicles. Our senior leadership brings decades of operational expertise from international banking, military leadership, asset management, and strategic finance.
This is not a platform built on junior analysts reporting to distant decision-makers. Every investment is overseen by senior professionals who have personally deployed billions in capital, managed institutional portfolios, and delivered results in both favorable and challenging market conditions.
Javier Flórez
Co-Founder
Executive leader with decades of experience managing cross-border projects in capital markets and real estate. Career includes a decade as a Royal Navy officer, international venture banking at Barclays, and entrepreneurial track record spanning AI/Tech, real estate, physical assets, consumer goods, and intelligence/security sectors.
Mark Harrison
Chief Executive Officer
Executive leader with extensive experience directing complex projects in capital markets and real estate, bringing strategic vision, institutional discipline, and high-performance management to the platform. Proven ability to scale operations while maintaining quality standards.
Jesús Antonio
Co-Founder, Investment & Asset Management
Highly experienced professional in Spanish real estate asset management, with expertise in portfolio optimization, asset valuation, and operational oversight to maximize returns. Deep knowledge of local regulations and market dynamics, ensuring effective performance and value creation for institutional clients.
Chief Financial Officer
Finance & Structuring
CFO with extensive experience in capital structuring, financing, and institutional investor reporting. Specialized in financial structuring, risk management, and strategic planning for large-scale real estate investments, ensuring compliance and optimal capital deployment.
Performance
Track Record & Investment Lifecycle Excellence
Results Driven by Discipline
Our platform's credibility is founded on a demonstrated history of successful execution across market cycles, asset classes, and transaction types. We don't just source opportunities—we underwrite rigorously, structure efficiently, execute flawlessly, and manage actively through hold period and exit.
Every member of our senior team has personally been responsible for significant transaction volume, portfolio management, and value creation in institutional contexts. This experience translates directly into superior risk-adjusted returns for our investment partners.
40+
Years Combined Experience
In investment banking, asset management, value-add turnarounds, and senior executive positions across real estate and capital markets.
€3B+
Transaction Volume
In executed real estate transactions alongside institutional counterparties, demonstrating proven ability to close complex deals.
10+
Monthly Deal Flow
Opportunities filtered and analyzed through institutional underwriting process with conservative scenario modeling and rigorous due diligence.
Value Creation at Every Stage
We manage the complete 360-degree lifecycle of each asset: from initial sourcing through underwriting, legal and tax structuring, CAPEX execution, active asset management, and ultimately exit strategy implementation. This comprehensive approach ensures no value leakage and optimal execution at every decision point.
1
Origination
Extensive local sourcing network and preferential access to complex off-market opportunities through long-standing relationships with owners, brokers, and institutions.
2
Underwriting & Structuring
Multi-scenario analysis, financial discipline, and efficient implementation across legal, tax, and governance frameworks to optimize risk-adjusted returns.
3
Execution
Disciplined business plan implementation with active asset management, regular performance monitoring, and proactive adjustments to maximize value creation.
4
Exit
Strategic exit planning aligned with market conditions and investor objectives, leveraging institutional buyer relationships to optimize valuation and terms.
Start Your Partnership with 24J
Access Premium Spanish Real Estate Opportunities
Invest in the Spanish market with exclusive deal flow, institutional rigor, and complete transparency. Our senior-led platform ensures aligned interests through co-investment and direct access to carefully selected opportunities, ranging from €10M to €100M+ transactions.
Our independent structure guarantees your interests always come first, maximizing risk-adjusted returns without proprietary conflicts or third-party pressures.
Deploy capital with confidence and complete control
For Capital Allocators
Family offices, pension funds, and institutional allocators seeking direct real estate exposure in Spain with full transparency, institutional governance, and local operational excellence.
  • Dedicated deal-by-deal or programmatic mandates
  • Customized reporting and governance structures
  • Co-investment on every transaction
  • Full operational control and oversight
Access the Spanish market without local infrastructure costs
For Strategic Partners
International real estate platforms, investment managers, and strategic partners looking for a trusted local execution partner to access the Spanish market without establishing local infrastructure.
  • White-label execution capabilities
  • Joint venture structuring options
  • Local market intelligence and deal flow
  • End-to-end transaction management

Why Choose 24J?
Local Expertise · Deep market knowledge and relationships built over decades
Institutional Standards · International best practices in underwriting, reporting, and governance
Aligned Interests · Co-investment ensures we succeed only when you succeed
Proven Execution · Over €3 billion in successfully completed transactions
Senior-Led Platform · Direct access to experienced decision-makers, not junior analysts
Limited partnership capacity - we maintain high touch service for select investors
Unlock Spanish Real Estate Opportunities Today
Three Ways to Begin
1. Confidential Consultation
A focused 30-minute discussion of your investment criteria, timeline, and return objectives.
2. Market Intelligence Briefing
A detailed overview of current opportunities, market dynamics, and sample transactions.
3. Deal Flow Access
Direct introduction to live opportunities matching your specific mandate.
Current pipeline includes €150M+ in qualified opportunities across hospitality, residential, and mixed-use assets.
Connect with Us
Javier Flórez
Co-Founder & CFO
Scan to schedule directly
24J Asset Management is an independent real estate investment and asset management platform serving institutional and private investors seeking exposure to Spanish real estate markets. All investments involve risk, including possible loss of principal. Past performance does not guarantee future results.
All inquiries handled with complete confidentiality.